The professional regulatory authority for advertising (ARPP) publishes today, Monday, July 1st, 2019, the update of its recommendations applied to the advertising of cosmetic products. As our business is closely linked to the regulations, we have anticipated these changes to offer you the guarantee of reports in line with expectations. Our team is aware of the major changes related to this update.
"Since last year, SPINCONTROL have updated our documentary system to meet these new rules."
This new version is the fruit of a close work between the professionals of the cosmetic industry, the consumers and the various members of the ethical bodies.
These recommendations allow self-regulation of the French advertising regardless of its support and sector of activity. The new text takes into account the updating of the ethical context:
the Commission Regulation (EU) N°655/2013 of July 10th, 2013 establishing the common criteria to which the claims relating to cosmetic products must comply,
the technical document of July 3rd, 2017 published by the European Commission.
The sponsors of our scientific and clinical studies as well as those of our consumer tests can be confident: as early as November 2018, Spincontrol's regulatory team was informed of the changes under consideration.
As a member of FEBEA and COSMED, Spincontrol undertook a revision of the protocols and the expression of the results in our study reports in order to anticipate the conformity expected by these new recommendations.
What are the main points modified by this update?
To adapt this text to technological, ethical and regulatory developments, the ARPP has completed and modified the following points:
1.2. Evidence: It is stated that "when the cosmetic properties of one or more ingredients in the composition of the product are highlighted in advertising, their effectiveness in the finished product must also be demonstrated".
1.3. Presentation of the performance of a product: by clearly mentioning whether it is an objective test (instrumental or clinical) or a satisfaction test (consumer survey).
- As for In vitro results, the results of the EX vivo tests should not be confused with the In vivo results, this information should be clearly presented.
- The quantitative results must relate ONLY to the AVERAGE RESULTS obtained on a panel whose size must be indicated. The result must be statistically valid.
2.2. Claims such as "without" and "without the presence of one or more ingredients " are possible only if they do not constitute the main argument of the communication but informs the consumer and that it meets the following common criteria: compliance with regulations, veracity, solid evidence, truthfulness, fairness, informed choice and good practices.
2.4 "Hypoallergenic" claim: several criteria have been added to continue to use this claim, substantiated evidence will be required to justify it.
2.9. "Sensitive skin" claim: this claim will only be possible when a "sensitive skin" panel presenting clinical and functional signs (tightness, redness, tingling, etc.) will have tested the product without any appearance or aggravation during the test of new signs of functional symptoms of skin discomfort, specific to sensitive skin
3.1. Natural cosmetic products must have at minimum 95% of their ingredients being from natural origins.
Spincontrol is your partner to adapt your study protocols to the new requirements. Contact our team or directly our Quality Director and Regulatory Affairs Manager, Christine Perrier.
Tel: + 33 (2) 47 37 09 49
To know :
In the second half of 2019 - the ARPP will carry out a checking of magazine and INTERNET advertisings relative to cosmetic products.